The philosophy on which Adaptev is built advocates radical and extreme approaches to doing business, pushing back the boundaries, being different and having the courage, determination and commitment to press forward with new ideas without fear or prejudice. At the same time the philosophy commits to a realistic approach, knowing the limitations of the company and knowing the possibilities of what can be achieved, advocating absolute focus in the company's approach, setting challenging but realistic goals and above all to the attack the future in an evolutionary way.

Building a company philosophy upon which the company is built is about creating a culture through which every aspect of running the business day-to-day is based. Without a culture that advocates it and makes it persuasive in everything everybody does the philosophy becomes a "phase" and the company will inevitably fall into the general malaise of mediocre software companies. Only with an inherent philosophy and a culture with which it is interwoven into the fabric of the business can our ambitious goals be achieved.

Being radical in our approach fundamentally means being different. The only way for a small company in the technology market space to succeed is to have an identifiable and constant differential from the competition. The RR philosophy applies here also. We are radically different in every single way, not just in our products, not just in our services, not just in our marketing or promotion and not just in our R&D activities. We have developed a completely different yet highly exciting way of doing business which does not limit us and does not limit our clients to narrow range of possibilities. Being agile also is crucial to establishing a differential. On the same philosophy the company also needs to be realistic in the lengths it can go to being different, the need to respect standard and established ways of doing business, to cater for people's caution or even misunderstanding of cutting edge technology and radical methods and to work within that "real-world" framework.

We can look at the RR approach as working within our sphere of influence, that is the things we can work on to grow and to achieve success, to not be afraid to be different but to respect the immediate limitations of what we can influence within the current technology market space. By working hard on the things we can influence we expand our sphere of influence and thus expand what can be achieved realistically. In 2 years time the things we can achieve realistically will be entirely different to what can be achieved today. We cannot change the "real-world" ways of doing business in the software technology space however we can change how we do business which in turn will win us more acclaim, respect and general acceptance of our methods.

First and foremost we are here to help businesses achieve success. We want to offer them a set of outstanding software solutions and services to help them be more agile and achieve greater differentiation from their competitors.

To achieve this goal we must deliver software excellence. Total client satisfaction and strive towards that goal. To do this we must strive to deliver a different kind of solution that will address real-world problems and enable our clients to be agile by providing agile enterprise-wide solutions.

By focussing on these goals the recognition, the awards and the achievements will all come our way. And so will the financial rewards.

This is not to indicate that we work for free or more cheaply than our competitors. In order to succeed we must make a profit in the short term as well as the long term. The concept is that we have a different set of priorities to most businesses. We aim first and foremost for excellence, quality and to be the very best at what we do. By doing this we help ensure total client satisfaction, which in turn inevitably delivers rewards in both recognition and money. Money is a consequence of the correct application of the philosophy, not the philosophy itself.